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I design Moss Apparel around real wildlife photography because clothing can do more than fill a closet. It can keep a connection to the natural world visible in everyday life.
Wolves, coyotes, and penguins each represent a different kind of wildness. Wolves are powerful and social. Coyotes are adaptable survivors. Penguins show how wildlife can thrive in challenging environments while reminding us how closely animals depend on healthy ecosystems.
Every product below combines wildlife imagery with practical comfort. These are unisex, machine-washable pieces made for regular wear, outdoor days, travel, layering, and quiet conversations about conservation. Through Moss Apparel, 10% of profits supports nonprofit organizations working in wildlife conservation, habitat protection, and ocean restoration.
Grey Wolf, Wolf Conservation, Moss Apparel, Ultra Cotton T-Shirt
I designed this classic cotton tee around a strong Grey Wolf photograph. The image is direct, recognizable, and made to work as an everyday wildlife statement without making the shirt difficult to wear.
Price: $29
The Grey Wolf, Wolf Conservation, Moss Apparel, Ultra Cotton T-Shirt uses a classic unisex fit and durable 100% cotton at 203 g/m². The preshrunk jersey knit helps the shirt keep its shape, while the seamless twin-needle 2.2 cm collar, taped neck and shoulders, and tear-away label add practical comfort.
It is machine washable and built for repeat wear. I photographed and designed this wildlife apparel to make wolf conservation part of a simple, useful wardrobe.
10% of profits from wolf apparel supports wolf conservation efforts.
Grey Wolf, Wolf Conservation, Moss Apparel, Hoodie
When temperatures drop, I reach for a hoodie that can handle regular use and still feel soft. The Grey Wolf hoodie brings the same conservation-focused design into a warmer, more substantial layer.
Price: $55
The Grey Wolf, Wolf Conservation, Moss Apparel, Hoodie is made from a 50% cotton and 50% polyester blend weighing 271 g/m². It has a classic fit, preshrunk fleece knit, and air jet yarns for a softer feel with reduced pilling.
The double-lined hood includes a color-matched drawcord. Double-needle stitching reinforces the shoulder, armhole, neck, waistband, and cuffs. A pouch pocket adds useful storage and hand warmth, while the 1x1 rib with spandex helps the cuffs and waistband hold their shape.
This is a straightforward layer for cool mornings, road trips, campfires, and everyday wear. It is unisex, machine washable, and designed for comfort that lasts beyond one season.
10% of profits from wolf apparel supports wolf conservation efforts.
Lone Coyote, Moss Apparel Unisex Hoodie
The Lone Coyote, Moss Apparel Unisex Hoodie features a black-and-white photograph of a lone coyote on a highway between Joshua Tree and Death Valley National Parks. I like the image because it holds both movement and stillness: one animal, one road, and a wide landscape shaped by distance.
Price: $55
This unisex hoodie uses a 50% cotton and 50% polyester blend at 271 g/m². The preshrunk fleece knit and air jet yarns provide a soft feel with reduced pilling, while the double-lined hood offers extra coverage on colder days.
The classic fit keeps it easy to layer. A kangaroo pouch pocket adds practical warmth. Double-needle stitching reinforces the high-use seams, and the 1x1 rib with spandex helps the cuffs and waistband retain their shape. The satin tear-away label reduces irritation, and the hoodie is machine washable.
The coyote photograph gives the piece a clean, graphic look. It works with jeans, hiking pants, or a simple layered outfit. It is a comfortable choice for people who appreciate desert landscapes, national parks, wildlife photography, and the resilience of animals living alongside human infrastructure.
Penguin Huddle, Wildlife Conservation, Moss Apparel, Unisex T-Shirt
I photographed the penguin image in South Africa. The finished design focuses on the group rather than a single animal, showing the visual energy and closeness of a penguin huddle.
Price: $29
The Penguin Huddle, Wildlife Conservation, Moss Apparel, Unisex T-Shirt is made from lightweight premium Airlume combed and ring-spun cotton at 4.2 oz. The tailored cut has fitted sleeves, a preshrunk construction, side seams, shoulder-to-shoulder taping, and a tear-away label.
It is soft enough for daily wear and structured enough to layer under a sweatshirt or jacket. The shirt is machine washable and available in black, navy, and white.
I designed this tee for people who want wildlife photography with a lighter, more streamlined fit. It is an easy option for warm-weather wear, travel, casual Fridays, or a simple gift for a penguin and ocean wildlife lover.
SHOP THE PENGUIN HUDDLE T-SHIRT
Conservation Behind the Apparel
Wildlife apparel should connect to more than an image. It should help support the species, habitats, and ecosystems represented in the design.
Through Moss Apparel, 10% of profits are donated quarterly to conservation partners working across wildlife protection, habitat conservation, and ocean restoration. These partners include the Bimini Shark Lab, the WYldlife Fund, the Bee and Butterfly Habitat Fund, and Seven Clean Seas.
The goal is direct: create durable apparel featuring real wildlife photography, then turn part of the profits into continued support for conservation work. A shirt or hoodie cannot solve every environmental problem. It can start a conversation, create a stronger personal connection to wildlife, and help fund organizations doing practical work on the ground and in the water.
When you choose a wolf, coyote, or penguin design, you are choosing more than a graphic. You are choosing a reminder of the animals and wild places that need long-term protection.
Shop the Collections
SHOP ALL SHIRTS
Wildlife photography, conservation designs, and comfortable everyday tees.
SHOP ALL HOODIES
Warm, durable layers featuring real wildlife and landscape photography.
SHOP ALL COLLECTIONS
Explore apparel, conservation partner collections, fine art photography, and more.
Orders over $60 qualify for free shipping. Pair a $29 wildlife tee with another Moss Apparel design, or choose a hoodie for a complete conservation-focused wardrobe layer.
@MOSSAPPAREL
Follow @MOSSAPPAREL for new wildlife apparel, conservation updates, photography, and product releases.
I use Moss Apparel to keep the connection between photography and conservation visible. Follow along for the latest designs and the real places and species behind them.
About Robert Moss
For me, nature photography begins with respect. I believe the best wildlife photographs come from observing rather than interfering: by allowing an animal, landscape, or moment to exist naturally and being patient enough to capture it as it unfolds. My goal is not simply to photograph wildlife, but to create images that convey the character, beauty, scale, and vulnerability of the natural world.
From wildlife encounters to remote landscapes and underwater environments, I am drawn to moments that remind us how extraordinary the wild still is. I approach each photograph with the intention of keeping the scene authentic, preserving the natural behavior of the subject and the atmosphere of the place.
That philosophy carries through to Moss Apparel and Moss Fine Art. The photographs are not only meant to be seen; they are intended to create a greater connection with the places and species they represent. Conservation is at the heart of that mission because this approach becomes harder each year as the world changes, wildlife numbers decline, and natural spaces are threatened.
Through Moss Apparel and Moss Fine Art, 10% of profits support nonprofit organizations working in wildlife conservation, habitat protection, and ocean restoration.
My hope is simple: create photographs that bring people closer to nature while helping protect the wild places and wildlife that made those photographs possible.
Robert Moss
Founder & Photographer, Moss Apparel
