September and October mark an important period for monarch migration. As monarchs move south, the quality and placement of pollinator habitat matters. The Bee & Butterfly Habitat Fund focuses on restoring that habitat in locations where it can deliver measurable results, including monarch migration corridors, honey bee forage zones, and high-need conservation areas.

I created the Bee & Butterfly Habitat Fund collection to connect comfortable everyday apparel with that work. 10% of profits from the collection are donated quarterly to the Bee & Butterfly Habitat Fund. Each product offers a practical way to support pollinator conservation while wearing wildlife-inspired designs from Moss Apparel.

SHOP THE BEE & BUTTERFLY HABITAT FUND COLLECTION

Why Pollinator Habitat Matters During Monarch Migration

The Bee & Butterfly Habitat Fund’s mission is to restore pollinator health and biodiversity by working with landowners, land managers, and solar developers to establish high-quality habitat with measurable impact.

Its vision is clear: a world where every acre of habitat works harder for pollinators, people, and the planet.

For monarchs, that work includes prioritizing migration corridors. These corridors are connected areas where habitat restoration can support the seasonal movement of monarchs. During the September–October migration season, conservation efforts are especially relevant because habitat must function across large landscapes rather than in isolated locations.

The Fund’s approach is:

• Thoughtfully designed
• Strategically placed
• Supported from day one

This focus makes pollinator habitat more than a flower planting project. It is a deliberate conservation strategy shaped around location, habitat quality, long-term support, and measurable impact.

The Bee & Butterfly Habitat Fund reports more than seven years of measurable results since 2017, including:

• Reach across 18 states
• More than 7,000 acres restored
• More than 1 million flowers per acre planted
• Millions of pollinators supported
• Thousands of partners engaged

These figures show the scale of habitat restoration already underway. They also show why supporting organizations with a focused, measurable approach matters.

A Collection Built Around Conservation

I believe conservation apparel should be useful, comfortable, and direct. It should fit into everyday life without losing sight of the species and habitats it represents.

The Bee & Butterfly Habitat Fund collection includes T-shirts, hoodies, and long sleeve shirts in practical colors and unisex fits. These are machine-washable pieces designed for regular wear, whether I am spending time outdoors, working around the house, traveling, or layering for cooler weather.

The collection also makes the donation connection clear. 10% of profits from the collection are donated quarterly to the Bee & Butterfly Habitat Fund.

Bee and Butterfly Habitat Fund, Moss Apparel Hoodie

The Bee and Butterfly Habitat Fund, Moss Apparel Hoodie is the warmest layer in the collection. It is priced at $55 and made from a 50% cotton and 50% polyester blend at 271 g/m².

The classic unisex fit is supported by preshrunk fleece knit and air jet yarns for a softer feel with reduced pilling. Practical details include:

• Double-lined hood with color-matched drawcord
• Pouch pocket
• Double-needle stitching
• 1x1 rib with spandex
• Satin label
• Machine-washable construction
• Sizes S–2XL
• Sand, White, Black, and Military Green color options

The product page states that 10% of profits from this item goes toward the Bee & Butterfly Habitat Fund’s mission. It is a straightforward option for cool September mornings, outdoor errands, and evenings when a T-shirt is not enough.

SHOP THE BEE AND BUTTERFLY HABITAT FUND HOODIE

Bee and Butterfly Habitat Fund, Moss Apparel, Cotton T-Shirt

The Bee and Butterfly Habitat Fund, Moss Apparel, Cotton T-Shirt is the simplest everyday option in the collection. It is priced at $29 and made from 100% cotton at 203 g/m².

I chose this style for its practical construction and easy versatility. It has a classic fit, preshrunk jersey knit, a seamless twin-needle collar, taped neck and shoulders, and a tear-away label.

The unisex T-shirt is machine washable and available in:

• White
• Black
• Natural
• Military Green

Sizes range from S–2XL. It works as a standalone shirt during warmer fall days or as a base layer under the collection’s hoodie and long sleeve shirt.

At $29, it is also an accessible way to support pollinator conservation apparel. Combine it with another item to reach the free shipping threshold for purchases over $60.

SHOP THE BEE AND BUTTERFLY HABITAT FUND COTTON T-SHIRT

Bee and Butterfly Habitat Fund, Moss Apparel Long Sleeve T-Shirt

The Bee and Butterfly Habitat Fund, Moss Apparel Long Sleeve T-Shirt is designed for transitional weather. It is priced at $42 and made from 100% Airlume combed and ring-spun cotton at 4.2 oz.

This shirt has a tailored cut with fitted sleeves, side-seamed construction, ribbed cuffs, and a tear-away label. It is machine washable and available in White, Black, Natural, and Military Green.

Sizes range from XS–2XL, making this the broadest sizing option among the three featured pieces. The long sleeve design provides more coverage than the cotton T-shirt without the added weight of a hoodie.

It is a useful layer for fall walks, garden work, travel, and everyday wear during the monarch migration season.

SHOP THE BEE AND BUTTERFLY HABITAT FUND LONG SLEEVE T-SHIRT

How Apparel Can Support Habitat Restoration

A shirt cannot restore habitat by itself. The important connection is what happens when apparel sales help fund an organization doing focused conservation work.

The Bee & Butterfly Habitat Fund works with landowners, land managers, and solar developers to establish high-quality habitat. The organization’s projects are designed to support pollinator health and biodiversity while producing measurable impact.

Its work reaches beyond one species. The Fund prioritizes monarch migration corridors, honey bee forage zones, and high-need conservation areas. That broader approach recognizes that healthy habitat can support pollinators, people, and the planet at the same time.

For me, that is the value of conservation apparel. A Moss Apparel product can be comfortable and durable first. It can also start a conversation about where pollinators live, how habitat is restored, and why connected conservation areas matter during migration.

Shop With Purpose This Fall

The Bee & Butterfly Habitat Fund collection is available in everyday styles for layering through September and October. Choose a T-shirt for a lightweight option, a long sleeve shirt for added coverage, or a hoodie for cooler weather.

10% of profits from the collection are donated quarterly to the Bee & Butterfly Habitat Fund. Purchases over $60 qualify for free shipping.

SHOP POLLINATOR CONSERVATION APPAREL

@MOSSAPPAREL

Follow Moss Apparel for wildlife photography, new conservation apparel, and updates connecting clothing with habitat protection.

About Robert Moss

For me, nature photography begins with respect. I believe the best wildlife photographs come from observing rather than interfering: allowing an animal, landscape, or moment to exist naturally and being patient enough to capture it as it unfolds.

My goal is not simply to photograph wildlife, but to create images that convey the character, beauty, scale, and vulnerability of the natural world. From wildlife encounters to remote landscapes and underwater environments, I am drawn to moments that remind us how extraordinary the wild still is.

I approach each photograph with the intention of keeping the scene authentic, preserving the natural behavior of the subject and the atmosphere of the place. That philosophy carries through to Moss Apparel and Moss Fine Art. The photographs are not only meant to be seen; they are intended to create a greater connection with the places and species they represent.

Conservation is at the heart of that mission because this approach becomes harder each year as the world changes, wildlife numbers decline, and natural spaces are threatened. Through Moss Apparel and Moss Fine Art, 10% of profits support nonprofit organizations working in wildlife conservation, habitat protection, and ocean restoration.

Robert Moss
Founder & Photographer, Moss Apparel