What Makes Our Apparel Sustainable: A Behind-the-Seams Look at MOSS

At MOSS, we believe your clothes should reflect what you stand for—adventure, integrity, and care for the planet. That’s why every product we create is built with sustainability at its core.

We’re not another fast fashion brand trying to "go green." We were born from the outdoors—from the silence of early mornings on the trail to the roar of wild coastlines. And we know firsthand: if we don’t protect these places, we lose not just inspiration—but life itself.

Here’s a deeper look at what makes MOSS apparel truly sustainable, and why it matters.

🌱 1. Organic & Recycled Materials: Clothing That Respects the Earth

We use GOTS-certified organic cotton and recycled polyester blends across our core collection. Why is that important?

✅ Benefits of Organic Cotton:

• Zero toxic pesticides or GMOs

• 88% less water usage than conventional cotton

• 62% less energy use

• Grown in soil that promotes biodiversity and healthy ecosystems

✅ Benefits of Recycled Polyester:

• Diverts plastic waste from landfills and oceans

• Requires 59% less energy than virgin polyester

• Reduces dependence on fossil fuels

Each tee—like the Defiant Elephant Tee—is part of a movement away from harmful mass production and toward mindful materials that last.

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🌿 2. Made with Minimal Impact: Low-Waste, Low-Energy Production

Unlike traditional fashion brands, we print on demand. That means every shirt, hoodie, or tote is created only when you order it. No excess inventory. No landfill-bound leftovers.

Eco-conscious practices we use:

• Water-based inks that are free from heavy metals and toxins

• Digital printing methods with minimal water use

• Low-energy production from trusted partners using renewable power where available

• No animal products ever used in our materials or processes

This on-demand model dramatically reduces waste and makes every piece more intentional.

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♻️ 3. Recyclable, Compostable, and Minimal Packaging

We keep our packaging simple, clean, and plastic-free. Your order won’t show up wrapped in layers of wasteful filler. Instead, we use:

• Recycled cardboard mailers

• Compostable poly mailers (made from cornstarch or plant resin)

• Soy-based ink printing on labels

• No unnecessary tags or single-use plastics

Everything is designed to be reused, recycled, or composted—just like nature intended.

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🌍 4. We Give Back: 1% for the Planet

At MOSS, we donate 1% of all profits to nonprofit organizations that are actively restoring, protecting, and defending our natural world. Whether it’s planting native trees, protecting endangered wildlife, or supporting clean water initiatives, every sale contributes.

Past supported causes include:

• Reforestation in fire-damaged wilderness areas

• Ocean cleanup and coral restoration efforts

• Environmental education for youth and outdoor access programs

We’re proud members of a community using business as a force for good.

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🧵 5. Designed for Longevity: Buy Less, Wear More

We’re all about slow fashion. That means making pieces that:

• Last through every season

• Feature timeless, not trendy design

• Use photography and storytelling to stay meaningful over time

• Avoid overconsumption

Whether it’s the minimalist Lone Coyote Tee, the bold Lioness’ Roar Tee, or our Flora Series, every shirt tells a story that keeps evolving—just like the wild places we capture.

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🌲 6. Rooted in Nature: Inspired by Real Places

Our prints aren’t just cool graphics—they’re real moments from the field, captured by founder and photographer Robert Moss. From ski lifts in the Italian Alps to close encounters with wild elephants in Botswana, every design reflects a relationship with the Earth.

Some featured prints:

• Wild Horse Play Tee – Untamed and full of motion

• Bald Eagle Tee – Strength, focus, and flight

• Hammerhead Shark Tee – An ocean guardian in motion

• Glacier Plunge Skiing Tee – A winter rush frozen in time

We want you to feel a connection with the natural world every time you get dressed.

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👣 7. More Than Just Apparel: A Lifestyle of Purpose

Sustainability isn’t something we check off a list—it’s in our DNA. From sourcing to design to shipping, we constantly ask: “How can we do this better?”

We encourage our community to:

• Buy intentionally (and only what you need)

• Take care of your gear—wash cold, hang dry, mend what breaks

• Speak up and support environmental causes you believe in

• Explore responsibly—leave no trace, give back where you roam

Because wearing sustainable clothing is just the beginning. Living a purpose-driven, outdoor-conscious life is where it all truly matters.